120 Marketing Dissertation Topics You’ll Actually Want to Write About

A marketing dissertation is a detailed academic research project exploring a specific marketing topic, analyzing strategies, trends, or consumer behavior, aimed at contributing to marketing knowledge and solving real-world challenges. 

It’s your chance to explore a topic that matters: something fresh, relevant, and maybe even a little exciting. Whether you’re into marketing research topics like social media trends, international branding strategies, or the future of AI in marketing, the right topic can make all the difference.

Ahead, you’ll find a list of practical, interesting marketing dissertation topics that’ll take the guesswork out of where to start. 

And if it feels like too much to handle (because dissertations are no small task), EssayHub is here to help. Our marketing essay writing service has helped countless students deal with everything from brainstorming ideas to polishing up the final draft.

Marketing Dissertation Topics List

Branding Dissertation Topics

Branding encapsulates creating a distinct and memorable identity for a product, service, or company, encompassing its values, attributes, and perceptions to foster recognition, differentiation, and loyalty among consumers.

1. Social media and brand perception.
2. Digitalization and brand loyalty.
3. Branding's consumer impact.
4. Building brand equity strategies.
5. Brand storytelling for engagement.
6. Brand identity in markets.
7. Brand extensions: risks and rewards.
8. Trust and brand authenticity.
9. Talent and employer branding.
10. Emerging markets branding.

Digital Marketing Dissertation Topics

Digital marketing involves utilizing online channels such as websites, social media, email, and search engines to reach and engage with target audiences, promote products or services, and drive desired actions or conversions.

1. The evolution of digital marketing trends.
2. Social media marketing effectiveness.
3. Search engine optimization strategies.
4. Mobile marketing for on-the-go consumers.
5. Email marketing for engagement and conversion.
6. Influencer marketing impact and challenges.
7. Data analytics in digital marketing.
8. E-commerce strategies for sales optimization.
9. Virtual reality and augmented reality in marketing.
10. Personalization in digital marketing campaigns.

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MBA Marketing Dissertation Topics

Marketing and MBA are interconnected as business programs often include comprehensive courses in marketing strategy, consumer behavior, and market analysis.

1. Consumer behavior in modern marketing.
2. Marketing for competitive advantage.
3. Branding and customer loyalty.
4. Digital marketing: Trends and challenges.
5. Market segmentation strategies.
6. Product innovation.
7. Pricing for profitability.
8. International marketing strategies.
9. Building customer relationships.
10. Marketing ethics and responsibility.

Social Media Marketing Dissertation Topics

Social media marketing involves leveraging social media platforms to promote products or services, engage with target audiences, and build brand awareness.

1. Influencer marketing effectiveness and ethics.
2. Social media advertising trends and strategies.
3. User-generated content and brand engagement.
4. Social media analytics for marketing insights.
5. Impact of social media on brand perception.
6. Community management in online spaces.
7. Social media crisis management strategies.
8. Social commerce: merging social media and e-commerce.
9. Social media and customer relationship management.
10. Social media marketing for small businesses.

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Fashion Marketing Dissertation Topics

Fashion marketing encompasses the strategic planning and implementation of promotional activities and brand strategies tailored to the fashion industry.

1. Fashion branding and identity.
2. Digital challenges in fashion retail.
3. Luxury fashion marketing strategies.
4. Fast fashion's consumer impact and sustainability.
5. Influencers in fashion marketing.
6. Trends in fashion advertising.
7. Ethics in fashion consumer perception.
8. Experiential marketing through fashion events.
9. Merchandising strategies for fashion sales.
10. Globalization and fashion marketing.

Ethics in Marketing Dissertation Topics

Ethics in marketing refers to the moral principles and standards that guide advertising, promotion, and consumer interactions.

1. Ethics in marketing profitability.
2. CSR in marketing practices.
3. Consumer privacy in digital marketing.
4. Truth in advertising compliance.
5. Ethics in influencer marketing.
6. Sustainability in green marketing.
7. Fair trade in marketing.
8. Targeted marketing ethics.
9. Brand communication transparency.
10. Ethical decision-making in marketing.

Consumer Behaviour Dissertation Topics

Consumer behavior refers to the study of how individuals, groups, or organizations make decisions about what to buy, use, or discard.

1. Social media's influence on consumer decisions.
2. Brand loyalty versus price sensitivity.
3. Packaging design impact on perception.
4. Impulse buying behavior in e-commerce.
5. Cross-cultural consumer behavior analysis.
6. Emotions in consumer decision making.
7. Environmental consciousness and consumption.
8. Online reviews and consumer choices.
9. Gender differences in buying behavior.
10. Celebrity endorsements and consumer attitudes.

International Marketing Dissertation Topics

Global marketing is all about figuring out what makes people tick in different parts of the world. These topics are designed to help you explore how businesses connect with audiences across cultures and markets.

1. Strategies global e-commerce brands use to increase customer retention in Asia and Europe.
2. How TikTok campaigns are structured differently for audiences in the United States and India.
3. Methods luxury brands use to set prices in emerging markets without losing their exclusivity.
4. Corporate social responsibility initiatives used by global food brands to expand their market reach.
5. Approaches fashion companies take to introduce sustainable products in international markets.
6. Steps brands take to collaborate with micro-influencers in Africa and South America to drive engagement.
7. Localization strategies streaming platforms use to tailor advertising campaigns for multilingual regions.
8. Tactics tech companies apply to launch products successfully during international trade disputes.
9. Ways subscription services build long-term customer loyalty in fragmented global markets.
10. Marketing strategies brands use to maintain trust during political controversies in global markets.

Online Marketing Dissertation Topics

Online marketing is where innovation moves at lightning speed. From social media trends to data-driven strategies, there’s so much happening in this space, making it the perfect focus for your dissertation. 

1. How businesses structure content marketing strategies to engage Gen Z audiences on Instagram and TikTok.
2. Methods e-commerce platforms use to optimize product pages for higher search engine rankings.
3. Approaches brands take to create personalized email campaigns for improving customer retention rates.
4. Strategies small businesses use to compete with established brands in Google Ads campaigns.
5. Techniques companies use to integrate gamification into online marketing for higher engagement.
6. The role of mobile marketing messages in building customer relationships for e-commerce stores.
7. Video marketing techniques that boost brand equity for consumer tech products.
8. Social media campaigns that build brand loyalty among Gen Z audiences.
9. Strategies for inbound marketing in the era of AI-powered digital marketing tools.
10. How fashion brands use influencer marketing to dominate online platforms.

Informative Marketing Dissertation Ideas

If you want your dissertation to provide value and insights for both academia and the real world, informative marketing topics are a great way to go. These topics focus on educational and innovative strategies that businesses use to connect with audiences and improve their impact.

1. Steps companies take to educate consumers about the benefits of sustainable products.
2. How nonprofit organizations design marketing campaigns to raise awareness for global issues.
3. Ways the healthcare industry uses content marketing to improve patient education and engagement.
4. Strategies brands use to simplify complex products or services for general audiences.
5. How educational institutions build their digital presence to attract international students.
6. The psychology of impulse buying behavior: How direct marketing shapes consumer decisions.
7. How experiential marketing campaigns educate customers about brand values.
8. Cause-related marketing campaigns that influence customer satisfaction and brand loyalty.
9. Understanding consumer perception of marketing ethics in green marketing efforts.
10. The role of video marketing in educating rural consumers about new products.

Unique Marketing Dissertation Ideas

Sometimes, the best topics are the ones that step outside the usual. These ideas are fresh, creative, and tackle marketing in ways that aren’t explored every day. 

1. How brands use nostalgia to connect with audiences in modern advertising campaigns.
2. Strategies subscription-based services use to combat customer fatigue and reduce churn rates.
3. Ways augmented reality (AR) is reshaping product marketing for fashion and beauty brands.
4. How meme culture influences purchasing decisions among Gen Z consumers.
5. Methods video game companies use to market in-game purchases and downloadable content.
6. How hyper-local marketing campaigns are designed for specific neighborhoods and communities.
7. Techniques brands use to create demand for limited-edition products and exclusive drops.
8. How companies turn customer reviews into marketing content to build trust and authenticity.
9. Steps taken by virtual influencers to promote products on social media platforms.
10. Marketing strategies used to launch AI-powered tools and applications to a skeptical audience.

Current Marketing Dissertation Ideas

Marketing is moving fast, and keeping up with it is a challenge on its own. From AI tools to TikTok trends, businesses are constantly figuring out new ways to stay relevant. 

1. How AI chatbots are changing the way online stores handle customer service and keep shoppers coming back.
2. The creative ways brands use TikTok trends to make their marketing campaigns go viral.
3. How eco-labels and sustainability certifications are influencing what people buy at the grocery store.
4. What businesses are doing to show up in voice searches, like “best pizza near me” or “top tech gadgets.”
5. How companies are turning customer photos and reviews into social media posts that actually drive sales.
6. Digital marketing innovation in inbound marketing strategies for tech startups.
7. How search engine optimization impacts consumer psychology in online shopping.
8. Social media marketing messages that resonate with socially conscious audiences.
9. The rise of direct-to-consumer marketing for beauty brands in the digital space.
10. Mobile marketing communications shaping consumer behavior in the post-COVID era.

How to Choose a Marketing Dissertation Topic?

Choosing a marketing dissertation topic is a significant decision that can shape the direction of your academic and professional journey. Here are some steps gathered by our essay service team to help you navigate the process:

Top Picks to Get You Started

If you’re still deciding where to focus your research, here are five standout marketing dissertation ideas that are both practical and interesting:

1. How TikTok trends are shaping modern marketing campaigns.
2. Strategies brands use to build trust through user-generated content on social media.
3. The impact of AI-powered chatbots on customer retention for e-commerce.
4. Marketing strategies for subscription-based services to reduce customer churn.
5. How brands create demand for exclusive product drops and limited-edition releases.

And if this all feels overwhelming, don’t stress. Academic struggles happen to everyone, and sometimes you just need a little help. That’s where EssayHub steps in. Our team can support you with brainstorming ideas, editing drafts, or even working on tricky sections of your dissertation. With experts who’ve been in your shoes, we make the process smoother so you can focus on what matters most — graduating with confidence.